Proud of
Ganna works for great city and destination marketing organisations in the Netherlands and abroad. Curious about the adventurous projects I’ve worked on? Take a look below.
2023 – now · Spain as a cycling destination
2023 – now · Team Visma | Lease a Bike training camp in the Sierra Nevada
2022 – now · Cyclingworld Europe
2022 – now · Crans-Montana, Valais
2024 · Press trip to Düsseldorf
2022 · La Vuelta start in Utrecht
2022 · Tour de France 2022, Grand Départ
2022 · GRX & Ultegra Series
2021 · Innsbruck as a cycling destination
Costa Tropical, Granada · 2025
Turespaña – Spanish Tourist Office · Tourism content since 2023
Since 2023 we have been creating tourism content for Turespaña, the Spanish Tourist Office, that turns Dutch road cyclists and gravel riders into fans of the Spanish regions. Every year a step further: there is already new work lined up for 2027.
The Grand Départ Euskadi – the start of the Tour de France in the Basque Country in 2023 – was the reason to put the region’s cycling opportunities in the spotlight. The campaign targeted the Dutch-speaking market. We produced a 4-part YouTube series covering the three stages of this Tour start.
With technical commentary and insights from Haimar Zubeldia (several times a top-10 finisher in the Tour) and Virginia Beresategui, it offered a unique look at the region, its culture and its cycling opportunities.
4 years
tourism content, 2023 – 2026
100+
hours of viewing time for the Basque Country series
6
publications, 2 in print and 4 online
Client
Turespaña, Basquetour
Period
2023 – 2027
Type
Tourism content, campaigns
Market
Dutch-speaking
Jaizkibel, Basque Country · 2023
Granada Province · 2025
Granada Province · 2025
CAR Sierra Nevada · 2,320 m
Turismo Andaluz · Turismo Granada · Since 2023
Team Visma | Lease a Bike trains in the Sierra Nevada above Granada. Since 2023, we have organized the press trip there every year: in 2023 and 2024 for Turismo Andaluz, in 2025 and 2026 for Turismo Granada, including the coordination for the PR moment on site.
That puts Granada in the spotlight as a cycling destination at the very moment the team is training there. In 2027 we will run the fifth edition.
4
press trips: 2023, 2024, 2025 and 2026
5th
edition in 2027
Client
Turismo Andaluz (2023 – 2024), Turismo Granada (2025 – 2026)
Collaboration
Team Visma | Lease a Bike
Period
2023 – now
Type
Press trip, PR
Interview with Tiesj Benoot
Steven Kruijswijk at the PR moment
Towards the Pico Veleta, 3,398 m
Düsseldorf · 2 hours from Utrecht
Cyclingworld Europe · Since 2022
Düsseldorf is only a 2-hour train or car ride from Utrecht. That’s the same distance as, for example, Groningen or Maastricht, or a destination in Zeeland. That makes Düsseldorf an ideal destination for a weekend of cycling.
For Cyclingworld Europe we run a ticket marketing campaign to make Dutch cycling fans aware of the event and promote the proposition. On a limited budget we sold 1,000+ extra tickets in the Dutch market in a short time.
One of the things that sets us apart is our in-depth knowledge of the Dutch media landscape and good relationships with everyone in the market. That allowed us to add extra partnerships, including a giveaway with Cyql and a banner + PR campaign via Wielrenblad and Nieuwsfiets.nu.
5th
edition in preparation
1000+
extra tickets sold in the Netherlands
3
extra partnerships: Cyql, Wielrenblad, Nieuwsfiets.nu
Client
Cyclingworld Europe
Period
2022 – now
Type
Ticket marketing, PR
Market
The Netherlands
Valais-Wallis · 2025
Crans-Montana Tourism & Congress · Since 2022
Since 2022 we have been helping Crans-Montana position itself as the ideal cycling destination in the Valais-Wallis region of Switzerland. Among other things we developed road cycling routes and a reservoir passport, and highlighted the destination’s other opportunities.
Results: coverage in a range of media, a marketing campaign with top results around the Giro d’Italia, and bookings via the destination’s own platforms.
Client
Crans-Montana Tourism & Congress
Period
2022 – now
Type
Strategy, content, campaign
Düsseldorf · Banks of the Rhine
Visit Düsseldorf · 2024 · PR trip
In 2024 we organised a press trip to the city for Visit Düsseldorf (Düsseldorf Tourismus), putting the city on the map as a cycling destination in its own right, beyond the event.
Düsseldorf is 2 hours from Utrecht, and on a bike you’re out of the city surprisingly fast: along the banks of the Rhine and through the fields just outside town.
Client
Visit Düsseldorf / Düsseldorf Tourismus
Period
2024
Type
PR trip
Market
The Netherlands
Gravel along the Rhine
Just outside the city
Under the Rhine bridges
La Vuelta · Grand Départ
Utrecht
Winkel van Sinkel · 2022
Turespaña · 2022 · Activation
In 2022 La Vuelta started in Utrecht. For Turespaña, the Spanish Tourist Office, we ran a Vuelta pop-up plus marketing campaign at the Winkel van Sinkel, and helped organise dinners at the same venue.
A one-off activation, and the start of a partnership that from 2023 grew into ongoing tourism content about Spain as a cycling destination.
Client
Turespaña
Period
August 2022
Type
Pop-up, campaign, dinners
Location
Winkel van Sinkel, Utrecht
Grand Départ Copenhagen
VisitDenmark · 2022 · PR
Denmark is a relatively unknown cycling destination. For the 2022 Tour start, VisitDenmark, the Danish tourist board, hired us to run a PR campaign for Dutch media.
We delivered a press trip for 8 travel & cycling media in the Netherlands, coverage in national print media (De Telegraaf, Wielerrevue, Bicycling) and online (Cycloworld, CyclingDestination, Koerswijven Podcast). We also achieved extra reach in Germany with an article in RoadBike Magazine.
Client
VisitDenmark
Period
2022
Type
PR campaign
Market
The Netherlands, Germany
Comblain-au-Pont, Ardennes
Shimano Benelux · 2022 · Routes
Together with Shimano Benelux we created a series of routes for keen road cyclists and gravel riders, starting and finishing at a Shimano Service Center. The idea: a route that is easy to ride and gives a great feel for the area.
From gravel riding on the Kroondomein near Apeldoorn and Grunnings Gravel in Groningen to a Micro Ardennes Adventure from Comblain-au-Pont, past the Stockeu, the Côte de Wanne and La Redoute.
Client
Shimano Benelux
Period
2022
Type
Routes, content
Region
The Netherlands, Belgium
Innsbruck, Tyrol
Innsbruck Tourism · 2021 · PR + Content
In this collaboration we supported Innsbruck Tourismus in several ways, including placing a number of articles in leading media such as Travelvalley and Wielerflits.nl.
The content is also published on Cycloworld.cc and Cyclingdestination.cc, giving the destination more visibility in several ways.
Client
Innsbruck Tourismus
Period
Spring 2021
Type
PR + content
For DMOs and public authorities
I understand what public bodies need to make real progress. No showcase dinner with the mayor to put Cesenatico on the map – but a concrete, results-driven plan for really getting people on their bikes there.
I feel a huge responsibility to spend public money the right way, and I’m certain I can achieve more with the same (marketing) budget.
Contact
Fond of slow processes, predictability and well-trodden paths? Don’t call me. Do call me if you’re looking for a marketer with bags of energy, 8 years in cycling tourism and 15+ years of consultancy experience.
Ganna Creative Marketing
Bike parking is free, right outside the door.