Cycling tourism marketing: why most destinations are doing it wrong
Cycling tourism is no longer a niche market. Destinations are investing in cycling infrastructure, routes, cycling-friendly accommodations, events, and campaigns. And rightly so. Cyclists are attractive visitors: they stay […]
Discover Danish Wheelness: Health and Happiness on the Bike!
Did you know that Denmark has been at the top of the happiness rankings for years? The secret? Danish Wheelness, wellness on two wheels. Denmark is proud to introduce ‘Danish Wheelness’, a […]
A Grand-Depart as an accelerator for tourism
In professional cycling, there is nothing bigger than the ‘Tour‘. Every year, different destinations compete for the right to host this (usually) multi-day […]
5 tips for sustainable tourism
As a marketer, promoting sustainable tourism solutions can be a great way to reach an environmentally conscious audience and promote your destination […]
State of the Nation research: The rising cost of living is a major reason to consider an e-bike.
From a study of more than 1,000 people in the Netherlands, as part of a larger group of more than 15,500 people in 12 European countries, […]
5 useful tools for visual content
Creating visual content is becoming increasingly important. This includes social media, but also other communication tools such as infographics, newsletters, whitepapers, and vlogs. Research […]
Enjoying Bolzano in the autumn
In Bolzano, everything is on offer this coming autumn: there are various events taking place and the weather is perfect […]